Video is an essential part of social media today. It’s a great way to help community members feel more engaged and involved in their local community which will often give them increased motivation to get involved in real life, which is the ultimate goal with community social media.
We have collaborated with local videographer Ben Price to start creating short videos about topics relating to our local community. We are currently working on our first video which will be an update on what’s happening will Downtown Loveland revitalization. Future videos will be dependent upon us establishing sponsors and other funding avenues. We have many plans on how to make this happen and look forward to being able to bring you lots of great, entertaining community videos!
Facts and Figures on Video
According to the Online Publishers Association, that’s the percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days. It gets even better. Of that 80%, 46% took some action after viewing the ad. In fact:
26% looked for more information about the subject of the video
22% visited the website named in the ad
15% visited the company represented in the video ad
12% purchased the specific product featured in the ad
That’s how much more likely website visitors are to buy a product on an online retail site after watching a video. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos, comScore says.
According to Forbes Insight, that’s the percentage of senior executives who’d rather watch a video than read text. About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. About 50% of those who viewed an online marketing video went on to make a purchase for their business.
Videos Increase People’s Understanding Of Your Product Or Service by 74%
YouTube Is The Number Two Search Engine In The World
A Third Of All Online Activity Is Spent Watching Video
Website Visitors Are 64% More Likely To Buy A Product On An Online Retail Site After Watching A Video
80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Actually Read Content In Its Entirety
Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video
90% Of User Say That Seeing A Video About A Product Is Helpful In The Decision Process
Comedy is the most popular form of online video content among all viewers (39%), followed by news (33%) and music (31%) (source: Burst Media)
Enjoyment of video ads increases purchase intent by 97%, and brand association by 139%. (source: Unruly)